The only insights platform that combines verified passive behavioural data with AI-powered qualitative interviews, so you always know the what and the why.
The complete consumer insights solution. Verified passive behavioural data and AI-powered qualitative interviews, fused into one source of truth, refreshed in near real-time.
Book a demoReal Behaviour
Verified passive behavioural data, captured continuously across every device and platform. No surveys, no recall bias, no guesswork. Just your customers, and what they are actually doing.
42 min
08:32
Listened to Morning Commute
Mobile
28 min
10:18
Asked three daily questions
Web
50 sec
12:55
Scrolled For You feed
Mobile
8 min
14:32
Searched running shoes on Google
Mobile
4 min
16:14
Watched McDonald's ad
CTV
2h 14m
21:34
Watched Stranger Things
CTV
Mobile, web, and CTV. Across both iOS and Android.
Actual in-app behaviour from streaming, ads, and subscriptions, across Google, TikTok, Netflix, Prime Video, and more.
App usage, websites visited, and search across browsers, captured continuously.
Real Voices
Our AI interviewer holds in-depth qualitative conversations at scale, in text, voice, or video. Surfacing the human reasoning behind every behaviour.
“Nothing better than getting home and just relaxing on the couch. The best unwind.”
“In our chat group, we all give the play by play of what is happening.”
“It is our Tuesday thing. If someone misses it, they still ask what happened.”
“I put it on the TV, then keep my phone nearby for the group chat.”
“After a long day, I do not want to choose too much. I just want the story to take over.”
“It feels like switching off, but also being connected with everyone.”
Mika
·
on Stranger Things
Hundreds of in-depth interviews in parallel, not a focus group of eight.
Fielded, transcribed, and synthesized in days, without losing depth or rigour.
A fraction of equivalent traditional qual research, making continuous voice studies actually viable.
Conversations in any format, with sentiment and emotion captured frame-by-frame across every modality.
Real Insights
Behaviour and voice fused into one source of truth, queried like a conversation, refreshed in near real-time.
The ‘what’ and the ‘why’ fused into one source of truth, behaviour and voice answering each other.
Insights refresh as your consumers live their lives, no waiting weeks for the next report.
Expert-led synthesis that translates raw signals into the decisions your team needs to make.
Innovative, interactive products built around the questions your team actually has.
What does Mika do on Tuesday evening?
She settles into her living-room CTV after work and watches Stranger Things, using it to decompress from the day and stay connected with her social circle.
“Nothing better than getting home and just relaxing on the couch. The best unwind.”
“In our chat group, we all give the play by play of what is happening. It is our Tuesday thing.”
Traditional research asks people to reconstruct what happened. ampd starts with verified behaviour, then allows you to ask your consumers the why. No recalled data, just real behaviour, explained in the consumer's real voice.
Mika is a verified panellist with permissioned behavioural history. Nothing here is self-reported.
4 days/week
19 hrs/month
Real timestamp, real device, real duration. ampd's data is always on, capturing user behaviour even before you need it.
Tuesday 21:34
The follow-up gives you the qualitative insight on their behaviour, giving you the holistic insight.
Asked from the Tuesday sessionTwo hours on a weeknight. What was that time for?
“It helps me switch off. Tuesday is my longest day.”
Mika T. · Qualitative Video Interview · 4 min
Behaviour and motivation connected to a specific person, all from one source.
Weeknight viewing is Mika’s decompression ritual: a planned wind-down, not idle time.
Traditional research tells you what a sample remembers. ampd shows what the same person did, why they did it, and what that means for your next decision.
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